If it's Just Prima, it's just prime. Her ability to transcend life lessons into tangible conversations is what journalism is all about.
Who is Prima?
Just Prima, real name Prima Kowona, is an Atlanta native with strong ties to northern roots. Her voice is powered by a decade long passion to journalism and art.
You can talk about shows that depend on the audience – Prima delivers emotion that has us depending on her – 524 Theatré.
"Just Prima is a show that electrifies it's audience then makes them crawl and beg for more. It's madness!" - Newsweek
Prima spends her days with blank paper and new ideas. We arrive at her studio, located just south of the city, where our editor finds her meticulous with every decision concerning her show. We suspect the rainy café setting and her team nearby is exciting for us but just another day for her. – Howard Swains/Newsweek
🎙Just like Prima
- A Thread of Honesty: The JournalWritten by Just Prima
- Episode Ten: ``The Secret````I bled more reasons to leave but I had made a deposit for the next couple of weeks and was determined to get my loves worth out of you``
- Episode Four: ``The Side Chick````the worst you can do is give me time to discover I don't need you``
- Just Prima``You can tell when a show is real. Real honesty, real guests, and a real ass host. I love this show!`` - Instagram
- Documentary 2026Just Prima visits 3 cities to promote her new show and upcoming book.
“I knew I wanted to share my voice when I realized I never heard anyone else speaking about it.”
– Just Prima
Produced by Just Prima
“I can’t wait to meet Just Prima! I’ve been listening for years!” – J.Hamilton/Online
Unfiltered. Honest. Bold.
Just Prima delivers a raw performance with truth and laughs. Suggested for mature audiences.
"Long time listener of Just Prima. The show isn't just about the topic but how you can apply it to your life. I'm sure I'll be a fan forever" - J.Hill/Student
– Connect with Just Prima | Instagram + X
Just Prima | Live from Atlanta
“Hands down the best show I’ve seen from her. Excellent work!” – JazzieLadyJ | Subscriber
Just Prima | Radio Host
Connecting global ideas with local listeners. Join Just Prima weekly for in-depth interviews, music and more.
Please enjoy an excerpt from my upcoming documentary “Just Prima”
[Establishing shot] Walking group to center table. Hand clicks pen. Close up of watch.
[White male: Tight shot of lips]
Coh-Whan-Nah
She could see me trying with every syllable.
“Kowona”, she smirked. “It’s quite easy.”
I took my nod from her assistant and sat down. My attempts to learn about the author, radio personality – Just Prima, have been the closest of any of my colleagues. This week I was determined. [wide shot] [café setting]
Nervously I ordered a danish so we could break the ice. “So, I’ve done my research and I must admit, your actual presence is a bit scarier than your pen. I mean I’ve interviewed death row inmates, dysfunctional families, but you…”
“Me, what?”
“You’re fierce!”
[Fade to black]